Communications Technology and the Rape of Time: Modern Advertising as an Agent of Personal Inauthenticity
Modern communications technology has given to the voice of contemporary capitalism a persistence and univocity heretofore impossible. Advertising now presents to us a world that it invites us to enter, an alternative to the reality of our daily agitation, with its choices and their consequents. The splendid world that advertising, with its increasingly singular voice, holds out for our delectation is one from which the source of all our agony has been erased, for it is above all a world without time. But the more this world of a timeless fulfillment dominates our aspirations, the more remote our chance of achieving authenticity. For the fact that we are mortal, that our lives pass in a finite span of time, is also the source of our humanity.
Keywords: Advertising, Authenticity, Communications Technology, Contemporary Capitalism, Mortality
Prof. Jeffrey Gordon
Professor, Philosophy Department, Texas State University